[headsubline subline] Tablet Users Value Performance and Ease [/headsubline]

J.D. Power and Associates, a global marketing information firm know for their customer satisfaction research, released a report today on tablet owner satisfaction. The study, which is now in its second year, measured five tablet factors: cost, ease of operation, features, performance, and style and design.

In the survey taken in February 2013, tablet owners indicated that performance and ease of operation were the most important factors in influencing satisfaction with their tablet. Cost was ranked last among the five areas.

One notable result of the study showed that more than half of the tablet owners share their device with another person and satisfaction increases with the number of people using the device. “It is somewhat unexpected to find that although 64 percent of tablet owners were the sole decision-maker involved in their device purchase, many of them share their tablet with someone else,” reported Kirk Parsons, senior director of telecommunications at J.D. Power and Associates.

Additionally, tablet owners who also owned a smartphone spent more time browsing the internet on their tablet.

Apple, maker of the iPad and iPad Mini received the highest ranking in overall owner satisfaction for the second year in a row, and received the highest ranking in four of the five tablet categories. They were followed by Amazon, maker of the Kindle Fire.

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